About hoastnow

We're reimagining how brands connect with communities — turning underutilized shared spaces into vibrant venues for authentic local engagement.

Our Mission

hoastnow exists to unlock the hidden potential of community spaces. Millions of square feet of clubhouses, rooftops, courtyards, and common areas sit empty most of the week. At the same time, brands are searching for genuine ways to reach local audiences. We built the marketplace that connects them — creating value for communities, brands, and the neighborhoods they share.

Our Story

hoastnow was founded in Miami — a city defined by its vibrant communities, diverse neighborhoods, and a brand culture that thrives on authentic local connection. Our founders saw a clear gap: residential communities had beautiful, professionally managed spaces that sat vacant while brands struggled to find meaningful venues outside of traditional advertising.

What started as a simple idea — "what if brands could book community spaces the way you book a hotel room?" — grew into a platform purpose-built for the unique dynamics of residential living, community governance, and brand activation. Today, hoastnow serves communities and brands across South Florida and is expanding to new markets.

Leadership

Jessenia Garcia

Founder & CEO

Jessenia brings 14+ years of brand strategy experience — working with everyone from global Fortune 500 companies to emerging startups across the US and Latin America. Her background spans brand marketing, market research, content strategy, and digital media, giving her a rare end-to-end view of how brands build authentic audience connections.

She holds a Master of Science in Data Science from Eastern University, and applies that analytical lens to every product and go-to-market decision at hoastnow. She is also the founder of Datablee, a data intelligence consultancy.

Fluent in English, Spanish, and Portuguese — Jessenia is deeply connected to the multicultural communities that hoastnow is built to serve.

Maourice Gonzalez

Co-Founder & CTO

Maourice is an engineering leader with deep expertise in fintech, payments infrastructure, and scaling technology platforms. He has built and led high-performance engineering teams delivering complex, compliant payment systems at scale.

At hoastnow, Maourice architected the platform from the ground up — designing the booking engine, community management tools, and the marketplace infrastructure that powers every transaction on the platform.

His philosophy: build for simplicity on the surface, robustness underneath. The result is a platform that feels effortless for communities and brands while handling the real-world complexity of community governance, insurance, and payments behind the scenes.

What We Stand For

Community First

Communities set the rules. Every feature we build starts with what's right for residents and property managers, not just brands.

Trust & Transparency

Insurance requirements, clear fee structures, and straightforward terms — no surprises for anyone on either side of a booking.

Real Value

Communities generate new revenue from spaces they already maintain. Brands reach audiences in the places they actually live.

Want to learn more?

Whether you manage a community or represent a brand, we'd love to hear from you.